Since its launch in May 2021, this course has awarded over 15,000 certificates to learners who have completed the course. It maintains a steady NPS of 60, and is currently being localized into additional languages due to strong demand.
SEO Certification Course
Online certification course developed for HubSpot Academy
About the Project
I designed and developed this online certification course for HubSpot Academy to teach search engine optimization to a global audience of marketing professionals.
- Conducted needs analysis
- Worked with SEO subject matter experts
- Wrote video scripts and created visuals
- Filmed videos for 5 modules
- Designed and created assessments (5 quizzes, 60 question exam, worksheets, and study guide)
(You must sign up for a free HubSpot account to access the full course)
Tools
The tools I used to develop this course include Microsoft PowerPoint for slides, Screenflow and Audacity for screen recording and voiceover narration, and a custom LMS. I filmed using a Nikon DSLR and an iPad as a teleprompter with PromptSmart Pro. (Video editing outsourced)
Processes
I followed the ADDIE model in creating this course, beginning with an in-depth analysis of the topic area with SMEs, defining learning objectives, developing content, launching in the LMS, and finally evaluating success using a post-course survey in SurveyMonkey and data from Amplitude and Looker.